Every blogger’s ultimate goal is to make more money from their blog, and one of the ways to achieve that is through Google AdSense.
For those who don’t Google AdSense is:
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Wikipedia
This basically means that if you want to turn your blog into a revenue stream, you have to be on AdSense.
However, for you to start making money on Google AdSense, you have to get your site prepared and according to Google, here are the five ways you can achieve that.
1. Create Distinctive and Relevant Content
Do not fill your site with loads of content that you are not passionate about only for the sake of having hundreds of pages indexed.
If your blog is not solving any problem or making someone’s life better, you just might get penalised by Google.
So, how can you make meaningful content? Write about something you are passionate about. Something that as you are researching and creating content for, you don’t feel like it’s a burden to you.
The more passion you pour into your work, the more your readers will feel it, and you will get rewarded with more views resulting in higher search rankings.
2. Make your visitors spend more time on your blog
Most blog visitors don’t click on ads the first time that they visit your blog mainly because either they couldn’t be bothered or that particular ad did not speak to them.
So for them to see more ads on your site, you have to make them stay longer, and you do this by making your site sticky.
One of the ways to make your site sticky is to add links to other blog posts in each blog posts. However, you have to make sure that the links are in line with the topic.
Another way is to make your menu bar clear and inviting. Let it link to other pages in your blog.
Lastly, add a sidebar widget of your most post popular and most commented posts so that they can see what other visitors are interested in.
3. Give your viewers multiple channels to your site
Always make sure that you have email signup, as well as social media, follow button on your site.
You want a situation where your visitors will always be informed when you have a new post up which will bring them back to your blog, thereby increasing your chances of earning more via Google AdSense.
4. Optimise your site for user experience
Make sure you have a site that mobile-friendly and loads fast. If it takes too long to load, people would not want to come back.
You have to also make sure that the interface is simple and elegant.
5. Always pay attention to your analytics
Sign up for both google analytics and google search console to monitor your site stats to know when traffic drops and why.
Knowing on time will help you fix the problems with your site so that you can have more visitors on your blog.
Boosting your Google Ad Sense earnings isn’t magic. All you need to is to create a great site with great content. Publicise it and you’re good to go.
