Google Adwords (currently known as Google Ads) is designed to provide small businesses with tools required for promotion, advertising, and marketing. It is ideal for entrepreneurs and business owners looking to transition their online business into something big. Google Ads or Adwords offers Google technology with specific machine learning to small businesses and gets them impressive results. This allows entrepreneurs to remain focused on their businesses while Adwords does all the heavy lifting.
Google Ads or Adwords is the world’s largest and most widely used online advertising platform. It’s given that by advertising on Google you can reach millions and millions of people. When combined with relevant content, a good product or service and other techniques, Google Adwords can maximize your reach and increase your sales significantly.
To advertise on Google, you need to set up a Google Ads account which is free to create. Once you have created the account, you can enjoy the benefits of Google Adwords for your business. When a customer is looking for something, chances are they will look for it on Google. Google Adwords will lead that customer to your site or business. After your account is created, you can start to figure a marketing strategy.
Your Google Ads account will bring searchers and consumers to your landing page. Once they have reached there, it is your job to convert those leads into sales. Your landing page should be simple, effective, and have a clear call to action which will encourage consumers to buy and probably return. Bonus points if they refer you to other consumers! Google Ads will work really fast so you should have your groundwork ready once you create a Google Ads account. They work faster than SEO and provide you with direct visibility. With Google Ads, you have a chance to ensuring your website can reach the top of the page.
With your online business driving your sales, you won’t need to spend a lot of different advertising streams or campaigns. Google Adwords reduces your advertising budget which can be channeled back to your business or expansion.
Google Adwords allows you to focus on multiple keywords. Select keywords relevant to your business. Keyword tools can help you find cost, competition, and volume for search terms at every stage. The right keywords are extremely essential as they will help you standout from your competitors. Study Google Ads, research about your business field, to narrow down keywords that work for you.
Every text ad and the headline will be used by Google Adwords to gather audiences and attract consumers. With the right headline and keywords, you can get an immense following and conversion through Google Ads. Remember that people don’t use complicated terms while searching. For example for somebody looking for customized dog collars, they will literally write those words probably with the city or country added in for specification. With Google Ads, you can target your specific audience through location, language, and even their preferences or personality.
Another benefit of Google Adwords is that you can measure your performance. There will be reports, results, and data provided by Google to measure the effectiveness of your keywords, campaigns, and landing pages. All these can be modified or improved if you feel that there is something lacking. Thus, Google Ads pushes you to measure and improve your performance. It will tell you who clicked on your ad, how many leads you generated, which keyword generated the most traffic, and how much does it cost you per lead.
There is the option of Pay-Per-Click (PPC) in Google Ads. Using this tool you only pay when a customer clicks on the link to your website or business. This is a great way of limiting your expenditure and ensuring that the customer who comes to your website is intrigued by your product or service. Your website, landing page, and product will then determine if the lead converts into a sale.
Google Ads also lets you connect with customers who visited your website but left without purchasing. Through remarketing lists you can target visitors on different advertising-supported websites using banner images. Have you ever left a website after putting things in your cart or not buying anything? Did you receive a pop-up link or mail or ad immediately after you did so? This is the entrepreneur ensuring he converts a potential lead into a sale. Similarly there is also a suppression list that lets you create ads for new leads and not for those who already purchased something.
Google Ads lets you know the bounce rate of your landing page, how long a visitor stayed on your page, and how many pages have been visited. After linking this information together, you can study your website and understand if there are any tweaks or changes to be made.